基于客户价值驱动的邮政资源型业务转型升级研究——以中国集邮业务为例

Study on Transformation and Upgrading of Resource-based Postal Businesses Driven by Customer Value:In the Case of Stamp Collection Business in China

以中国集邮业务为例,首先界定了邮政资源型业务的内涵,剖析了集邮业务的客户价值;其次,从客户发展潜力和客户所处生命周期阶段两个维度,将集邮业务现有客户分为六大类;最后,从精细化管理、产品创新、品牌创新以及服务模式创新四个方面阐述了中国集邮业务转型升级的策略与措施。

In this paper, in the case of the stamp collection business in China, we first defined the connotation of the resource-based postal service, discussed its customer value; next we divided the current customers to the stamp collection businesses into six categories along the dimensions of customer development potential and customer development stage; and at the end, from four aspects, we elaborated on the strategy and countermeasures for the transformation and upgrading of the stamp collection businesses in China.