物流企业实施服务营销有形展示策略的方法研究——宝马售后服务有形展示对物流企业的启示

Study on Physical Evidence Strategy of Logistics Enterprises in Service Marketing: Enlightenment from BMW After-sales Service for Logistics Enterprises

以宝马售后服务为例,对物流企业实施服务营销有形展示的策略进行研究,并提出物流企业服务营销有形展示策略的具体实施方法,旨在为广大物流企业提供此方面的借鉴。

In this paper, with the after-sales service of the BMW as the example, we studied the physical evidence strategy of the logistics enterprises in their service marketing, and then proposed the specific approach to the physical evidence strategy for the service marketing by the logistics enterprises.