电子商务零售企业自建物流与第三方物流模式选择研究

Study on Preference of Self-developed or Third Party Logistics of E-commerce Retail Enterprises

以电子商务零售企业的自建物流策略为研究对象,通过对采用自建物流和第三方物流的电子商务零售企业的物流定价进行博弈分析,从而获得了采用不同物流策略的电子商务零售企业的均衡价格以及均衡利润,并发现了自建规模对于均衡价格以及均衡利润的影响规律。

In this paper, with the self-developed logistics strategy of the e-commerce retail enterprises as the object, we had a game analysis of the logistics pricing by the e-commerce retail enterprises when they opted for the self-developed logistics mode and TPL mode respectively, obtained the equilibrium price and revenue of the enterprises under these two situations, and at the end, discovered the pattern of the influence of the self-development scale on the equilibrium price and revenue.