安陆市农产品品牌建设研究

Research on Brand-Building of Agricultural Products in Anlu

安陆农产品资源丰富,但是从农产品品牌建设的整体水平和长远发展来看,还存在着农产品品牌挖掘不够、对品牌的保护力度不大、农产品加工科技含量不高、农产品知名度不高、农产品加工企业融资难等问题,困扰着安陆市农产品品牌的建设。通过综合分析,安陆市品牌建设要上档升级,就必须加强农产品品牌保护的力度,协同共建农产品品牌的宣传平台,创新农产品销售渠道和农产品品牌价值,根据实际情况制定产品发展规划,增加产品的科技含量。

Anlu is abundant in the resources of agricultural products. However,in terms of the overall level of brand- building and long- term development of agricultural products,there are a series of problems which have to face as follows： lack of brand building,insufficient protection of brands,low- tech in agricultural processing,less prestigious products,difficult financing etc. Based on a comprehensive analysis,to strength the brand- building in Anlu needs to improve the protection of agricultural products,co- construct the brand promotion platform,innovate marketing channels,promote the brand value of agricultural products,formulate products development plan based on the actual situation and further enhance the technological content of products.