纪录片产业媒介融合实践中的发展瓶颈

Development Bottleneck of Documentary Industry in the Practice of Media Convergence

我国纪录片产业的媒介融合实践主要体现于内容融合、渠道融合和终端融合三种形式。媒体的融合使纪录片产业格局也出现了变化——产业结构、产业关联变化以及产业链重组等等。这些变革涉及到诸多产业利益主体,此时各种矛盾也开始渐渐显露。纪录片媒介融合实践中出现种种问题和缺陷,透过问题、缺陷,我们可以发现背后的三大瓶颈阻碍着纪录片产业充分利用媒介融合这一重大发展机遇。三大瓶颈分别是制度层面的计划者主权之下的资源配置;政策层面的占位固执与视角的单一;产业层面的市场要素待激活。

At present,the media convergence practice in Chinese documentary industry is mainly reflected in three kinds of forms as the content integration,channel integration and terminal integration. Media convergence made documentary industry pattern has changed-- industry structure,industry association and industry chain restructuring and so on. These changes involved many industry stakeholders,the various contradictions began to gradually revealed. So many problems and defects in practice appeared,through the problems and defects,we can find that the three major bottlenecks hindering behind the documentary industry take full advantage of the media convergence which is a major development opportunities. Three bottlenecks are under the system level resource allocation of the planner sovereignty; the policy level for stubbornness and the single visual angle; market factors to activate the industry.