低迷行情下黄金矿山的经营策略研究——基于对黄金价格走势的预测

Research on Business Strategy of Gold Mining Enterprises in the Market Downturn——Based on the Expectation for the Gold Price Outlook

通过对黄金价格影响因素的分析,认为目前国际黄金价格已接近全球黄金平均生产成本。在黄金市场极度低迷的情况下,黄金生产成本成为其价格的强力支撑。预测国际黄金价格将在1100-1200美元/盎司附近筑底蓄势,尔后走出中长期缓慢上升的通道。黄金生产企业在目前低迷行情下,亏损大的应停产,微亏企业应加强管理、内部挖潜,实现微利经营,打好基础,迎接上升行情的到来。

Through analysis of infl uencing factors on gold price, this paper is argued that at present, the international price of gold has been near the average global gold production cost.Under the condition of extreme downturn in the gold market,gold production costs have become the strong support for its price. It is predicated that international gold price will be bottomed around $1100- $1200 / ounce, then it will be out of the medium and long term slowly rising channel. In view of this, it is suggested that under the present downturn,the gold enterprises lost big moneyshould be shut down; while the enterprises lost small money should enhance enterprise management and look for inner potential so as to achieve low-profi t business. Meanwhile, they also should lay foundation tomeet the arrival of the rise in prices.