少数民族特色产品的品牌化建设研究——基于国际贸易视角

Ethnic Characteristics of Goods Brand Construction Research:Based on the Perspective of International Trade

推广民族特色产品、发展民族经济是民族地区经济发展的惯常方式,为使民族特色产品拥有更广阔的市场并保持一定的利润空间,对民族特色产品的品牌建设必不可少。整体上看,文化性、民族性是民族特色产品的共同特征,手工制作、原始风格也是多数民族产品共同的卖点,因此民族特色产品的品牌化建设必然也存在共性,对于相关共性的研究可以为具体民族特色产品的品牌打造提供有效的参考,而从现有相关研究成果来看,大多研究关注于具体民族特色产品,而对于民族特色产品的品牌化建设的共性研究少有涉及,基于以上思路,在国际贸易视角下,从质量体系、文化底蕴、知识产权保护、产品供给能力等方面对民族特色产品品牌化建设的相关问题进行了探讨。

the promotion of national characteristics of the product,the development of ethnic economy is the usual way of the economic development in minority regions,in order to make the national characteristics of products have a more broad market,and maintain a certain profit space,on the national characteristics of the product brand building essential nature. From the overall perspective,culture,nationality is a common feature of the ethnic characteristics of products,in addition Handmade, original style is most common national product selling point, so the brand construction of national characteristics of natural products are also common, for research related to common can provide effective reference for specific national characteristics of the product brand building, from the existing research results, most studies focus on specific national characteristics of the product,and general studies for the construction of the brand of national characteristics of the product are rarely involved,based on the above ideas,this paper in the context of international trade,has carried on the thorough discussion from the quality system,culture,intellectual property protection,the supply capability of products etc. the problems related to the product brand construction of national characteristics.