两岸文教交流的台湾民众满意度调查研究

On Taiwan Public Satisfaction of the Cross-Strait Cultural and Educational Exchanges

针对当前阶段台湾民众对于开展两岸文教交流的意愿和满意度,调查结果发现:受访者对于开展两岸文教交流的前提基础持有较为负面的评价和认知,对于文教交流合作现状的满意程度仍处于相对稳定的中等偏低水平;大部分受访者较为认可两岸文教交流合作对于两岸关系和平稳定的积极作用,但不认为个人的"统独"立场会受到明显影响;多数受访者赞同进一步加强两岸文教领域的交流合作,其中对学术交流、文艺交流和文创产业交流的支持度相对最高。受访者对于两岸文教交流的态度认知具有明显的结构性差异,年龄和学历成为值得关注的影响因素。

A computer-assisted telephone interview has been conducted on Taiwan public attitude and satisfaction of the cross-Strait cultural and educational exchanges. The findings show that the respondents have more negative cognition and evalu- ation over the premise that the cross-Strait cultural and educational exchanges can be carried out and that the satisfaction with the status of the exchanges and cooperation is still kept in a relatively stable low level. The great majority of the respondents ac- knowledges the positive effect of the exchanges on the peace and stability of the cross-Strait relationship, but do not believe that personal stance on unification or ＂Taiwan independence＂ can be significantly affected. Moreover, most respondents agree to further enhancement of the exchanges and cooperation in culture and education, especially in the academic, literary and artistic fields as well as the cultural creative industries. However, there have been great structural differences in attitude and cognition held by the respondents towards the cultural and educational exchanges and their age and educational background are consid- ered to be the key factors.