新媒体传播视角下《万万没想到》营销策略研究

A Brief Analysis on Marketing Strategies of Never Expectedin the Perspective of New Media Communication

网络自制剧《万万没想到》在2014年的点击率累计第一季已经过亿,其人气一直居高不下。本文在新媒体的视角下,从内容生产、广告创新、受众互动三个方面分析网络自制剧《万万没想到》的营销策略。

the accumulativeclick rate of the network self-produced drama ＂never expected＂ of the firstseasonhad past100,000,000 in 2014,, its kept a high popularity. In this paper, in the perspective of new media, from aspects oftheproductionof the content, innovations inadvertising, interactions withreceivers, the network marketing strategy of homemade drama never expected.was analyzed.