摘要
本文从用户相关、商家相关、商品相关和发布平台相关这4个构面出发,研究这4个构面的内在特性对在线商品评论信息的影响。在研究的过程中,把在线商品评论信息划分为内容、数量和形成速度3个维度,并将4个构面对应的3个维度进行全面、系统地探讨。最终,提出影响在线商品评论信息的因素理论模型,为后续相关的实证研究提供参考。
According to four aspects： the user, the trade company, the online product and the publishing platform, the paper analyzed the effects of these intrinsic characteristics of four aspects on online product reviews. In the course of the study, the information of online product reviews was divided into three dimensions： the content, the quantity and the forming speed. In order to conduct a comprehensive, systematic analysis, this paper made the four concepts correspond to every dimension and final- ly put forward a theoretical model of influencing factors of online product reviews. The paper provided a reference for the next step of relevant empirical study.
出处
《现代情报》
CSSCI
北大核心
2015年第7期36-39,共4页
Journal of Modern Information
基金
国家大学生创新性实验计划(A类)基金项目"在线商品评论信息形成机制实证研究"(项目编号:201410511073)研究成果之一
关键词
在线商品
评论信息
形成过程
影响因素
online products
review information
forming process
influencing factors
