摘要
结合复杂网络与Agent的建模方法对微信信息的传播进行研究。通过分析微信信息的交互规律构建复杂网络,并在对影响个体传播行为的相关变量进行探究的基础之上建立Agent模型。针对Agent之间的信息交互,提出3种基于各变量的演化规则。研究利于揭示微信信息传播的关键机理,并有助于对微信平台进行有效利用和管控。
The information dissemination of the WeChat is studied with the method which combines complex - network - based modeling and agent- based modeling. The complex network is established through the analysis on the interactive rule of in- formation, and the Agent model is built upon the work searching for relevant variables which affect individual dissemination behav- iors. For the information interacation between Agents, three evolution rules based on these variables are presented. This study re- vealed the mechanism of WeChat information diffusion and contributes to controlling and making better use of WeChat.
出处
《现代情报》
CSSCI
北大核心
2015年第7期53-56,共4页
Journal of Modern Information
关键词
复杂网络建模
AGENT建模
信息传播
演化规则
complex- network- based modeling
agent- based modeling
information dissemination
evolution rule
