基于认知需求的高校图书馆阅读推广制约因素及措施研究

Research on Restrictive Factors and Measures for University Library Reading Promotion Based on the Cognitive Demand

本文在阐述阅读推广活动的意义及其对发展社会经济和人类文明的重要作用的基础上,从认知需求的角度,通过问卷调查、访谈及图书馆系统日志数据分析等方式,调查高校图书馆服务群体在图书馆资源利用情况和阅读状况,研究高校图书馆阅读推广制约因素并以此为依据指出高校图书馆在阅读推广活动中的改进措施。

On the basis of describing the significance of reading promotion and its important role in the development of social economy and human civilizationits, this paper investigated the resource utilization and reading situation of service groups in univer- sity library through questionnaires, interviewed and library system log data analysis from the perspective of cognitive demand. Af- ter researching the university library reading promotion factors, the paper pointed out the improvements in reading promotion activi- ties in the tmiversitv library