电影《冰雪奇缘》的立意创新和产业链延伸

The Conceptive innovation and Industrial Chain Extension from the Movie Frozen

电影《冰雪奇缘》在立意上对童话故事《雪女王》进行了创新性的改编,迪斯尼电影公司还借由电视、服饰、玩具、游戏和主题公园等文化产品的开发实现了其产业链的延伸。《冰雪奇缘》既实现了文化审美价值又取得了票房佳绩,是文化与商业的完美融合。

The prototype of the movieFrozenwas adapted from the fairy taleThe Snow Queen,andwas given an innovative adaption in its conception. Disney Movie Company takes full use of its relevant derived cultural products to realize the extension of industry chain, covering so many fields such as TV programs, clothing, toys, games and theme parks. The movie Frozen,is the perfect combination of culture and commerce, realized its cultural aesthetic value and triumphed at the box office as well.