高职院校校园旅游开发研究——以苏州经贸职业技术学院为例

Development of Tourism Resources of Higher Vocational Colleges:a Case Study of Suzhou Institute of Trade & Commerce

高校校园内旅游资源丰富,深受游客的青睐,国外和国内各大名校都十分注重校园旅游的开发,但是对于高职院校校园旅游开发的研究目前还比较少。以苏州经贸职业技术学院为例,通过设计和规划旅游路线,合理开发旅游资源,挖掘学校丰富的文化内涵和深厚的历史底蕴,促进校园旅游的发展,给同类型的高职院校开发校园旅游予以借鉴。

Tourism resources in college are rich and attractive. Famous universities at home and abroad all attach great importance to de- veloping campus tourism, but there are few researches regarding tourism development at vocational colleges. Taking Suzhou Institute of Trade ＆ Commerce as a study case, the study proposes tourism lines by developing tourism resources in terms of rich culture and profound history in an effort to promote the development of campus tourism and set an example for similar vocational colleges in developing campus tourism.