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生产商提供价格折扣的供应链合作广告模型 被引量：1

An Advertising Model of Supply Chain Based on Price Discount Offered by Manufacturers
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摘要 本文考虑随机的需求率、生产商分摊销售商的地方促销广告费用以及生产商直接让利于消费者等因素,并建立模型。模型证明了生产商的利润存在唯一最大值,通过数值计算得出最优价格折扣率和该模型问题中的其他最优值。 Considering that the demand rate is random,the manufacturers allocate sellers＇ place promotional advertising costs,and the manufacturers share profits with consumers,a model was established. The model is proved that the profit of manufacturers exist the only profit maximum. Then the optimal price discount rate and the other optimal values were obtained by numerical calculation.
作者 陶胜 刘慧琴
机构地区 闽南理工学院信息管理系
出处 《长春师范大学学报》 2015年第6期20-24,共5页 Journal of Changchun Normal University
基金 福建省教育厅科技项目(JB13245)
关键词 STACKELBERG博弈 折扣率 Newsvendor型产品 Stackelberg game discount rate Newsvendor-type products
分类号 O227 [理学—运筹学与控制论]
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参考文献7

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二级参考文献25

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长春师范大学学报
2015年 第6期

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