新形势下电视媒体对社会价值观的引导与塑造

Guide and Mould of Social Values by TV Media under New Situation

电视媒体对社会价值观的塑造负有不可推卸的责任,必须在"以人为本"、"社会效益"的前提下追求经济效益的最大化。没有"以人为本"的思想,电视将变为教唆者;没有经济效益,电视也不能发挥作用,起不到引导、教育的目的。媒体人必须充分意识到这个社会责任,明白自己是谁、为了谁;发挥电视的社会教育、引导功能,融入核心价值观,传递正能量。

The TV media has the responsibility to mold the social values,and must pursue the maximization of economic benefits under the premise of ＂ people- oriented＂ and ＂ social benefit＂. Without the idea of ＂ people- oriented＂,television will become instigators. Without the economic benefit,TV can＇t play a role,and can＇t lead and educate. The media must realize the social responsibility,understand who they are,for whom,and play the role of social education,guidance,and integrate the core values and transmit positive energy.