世界文化遗产景区入境客源市场结构研究——以“孔庙孔林孔府”为例

A Study on the Inbound Tourist Resource Market Structure of the World Cultural Heritage Scenic Spot——a Case of“Temple and Cemetery of Confucius and the Kong Family Mansion”

拓展入境客源市场是景区可持续发展的重要任务,尤其是拥有优势资源的世界文化遗产景区.该文运用标准差、变异系数和市场竞争态理论分析了1999-2013年间世界文化遗产景区"孔庙孔林孔府"22个入境客源国结构的变化过程、规律和趋势.研究结果表明:1景区入境客源结构不均衡且不稳定;2包括韩国、日本、美国等在内的10个主要入境旅游客源国规模位序呈现出3个组团;31999-2013年间,日本、韩国转化为明星市场,3个幼童市场客源国被马来西亚、新加坡等5个新的国家所替代.

Expanding inbound tourist market is an important task in the sustainable development of scenic areas, especially for the world cultural heritage that has the competitive resources.The paper analy- zes the change process, rules and trends of the structure of the inbound tourist country by standard devia- tion,coefficient of variation and the market competitive state.The results of the research show that：firstly, The structure of inbound tourist source countries of the scenic spot is imbalance and instability. Secondly, the The rank of the scale of the 10 major tourist source countries can be divided into 3 groups, such as South Korea,Japan, America and so on. Finally, during 1999-2013, Japan, South Korea developed into the star market and the children market replaced by 5 new countries Malaysia,Singapore etc.