国外体育品牌生产企业技术创新的竞争情报分析——以耐克、阿迪达斯、锐步、彪马、匡威的专利研发为例

Analysis of Technical Innovation by Foreign Sports Brand Producers of Nike,Adidas,Puma,Reebok and Converse patent R & D

以知识管理、社会网络学、竞争情报理论为支撑,运用描述性统计、Ucinet 6.0统计软件,通过耐克、阿迪达斯、锐步、匡威、彪马5家国外体育品牌生产企业与李宁、安踏、匹克、361度、鸿星尔克5家国内企业在体育专利研发的对比研究认为:我国体育品牌生产企业技术创新人才缺乏、对企业内部现有技术的挖掘和不同技术整合的效率低、技术创新中信息流通不畅、体育技术创新产出少,在体育专利的研发领域、不同技术的融合与国外体育品牌生产企业存在较大差距,体育专利研发中技术含量的同质性较高。注重体育科技人员的培养、加强合作提高企业内外知识共享程度,是提升我国体育品牌生产企业技术创新能力亟待解决的问题。

The article takes advantage of management knowledge, social network and competitive intelligence theory, using descriptive statistics, statistics software of Ucinet 6 comparatives to conduct analysis of Nike, Adidas, Reebok, Converse, Puma and Lining, Anta, Peak, 361 Degrees, Erke in sports patent R ＆ D contrast research. The results show that Chinese sports brand enterprises lack R ＆ D talents, excavation of enterprise internal existing techniques. Meanwhile, integration of different technology has low efficiency, technical innovation of information circulation are not free with sports technology inno- vation output less efficient. There is gap in the field of R ＆ D of sports patent as well as different techniques of fusion be- tween foreign sports brand enterprises and Chinese counterparts. Sports patent R ＆ D in technology content high homogenei- ty. China should pay attention to sports scientific and technological personnel training while strengthening cooperation to im- prove enterprise internal and external knowledge sharing. This has become urgent problem to promote Chinese sports brand enterprises technology innovation ability.