跨文化传播视野下我国民族传统体育发展路径研究

Research About Development Path of Chinese National Traditional Sport Under the Background of Intercultural Communication

采用文献资料法、逻辑分析法,对跨文化传播进程中我国民族传统体育所面临的文化差异、文化误读、文化自戕、文化整合等问题进行分析论述。研究认为:文化差异不可消除,尊重其"实然"存在才是实现我国民族传统体育跨文化传播的基本态度和逻辑起点;文化误读可以避免,构建多元文化交往平台是实现我国民族传统体育跨文化传播的必由之路;文化自戕必须重视,文化价值书写是实现我国民族传统体育跨文化传播的当务之急;文化整合势在必行,按照受众品位进行文化整合是实现我国民族传统体育跨文化传播的战略选择。

By methods of literatures, inductive and logic analysis, the author takes research about the following problems faced by China traditional ethnic sports including cultural difference, cultural misreading, cultural suicide and cultural inte- gration. Culture difference can not be avoided, respecting its real statement should be basic attitude and logic origin. Culture misreading can be resolved by constructing many culture exchange plats. Culture suicide should be pay close attention by set- ting up culture value drawing board. Culture integration is imperative, people should take some countermeasures aim at audi- ence grade. Based on the condition, the author provided some feasible measures.