学术期刊传播效果的优化研究

Research on the Optimization of Popularity Effects of Academic Journals

学术期刊的传播可分为内容传播和品牌传播两个方面,内容的传播是学术期刊的本质属性,同时依附于学术期刊的品牌传播。要实现学术期刊传播效果的全面优化,应从学术价值和品牌价值两个方面入手进行研究,并可以从传播理念、传播手段等方面给出有效的建议,以此推进学术期刊的发展。

The popularity of an academic journal depends on its contents and brand building. The essential attribute of a journal is whether its contents can be widely read and accepted, which is mainly subject to the reputation of the brand. Exploration of the academic value and brand value of a journal could be the entry point to optimize the comprehensive popularity of a journal. Moreover, suggestions on concepts and methods of how to popularize a journal should also be made to promote the development of academic journals.