地方政府英文网站载体下的地方文化品牌构建——以淮安市政府英文网站为例

Construction of Local Culture Brands Based on the Local Government English Website——A Case Study in Huai'an

文化越来越成为综合国力竞争的重要因素,地方政府英文网站则是宣传本土文化的重要窗口,是对外交流的有效渠道,分析地方文化品牌构建中地方政府英文网站存在的不足,并从传播内容、受众研究、人才培养三方面提出相应的对策路径,以期促进本土文化的对外宣传和地方文化品牌的构建。

Culture is playing an increasingly important role in the overall national strength competition. Being an effective channel of foreign exchanges,the English version of the local government website is an important window of giving publicity to the local culture. Trough the analysis of the problems of Huai’an government English website in the construction of local culture brands,the paper puts forward the corresponding suggestions from the perspective of the content,audience research as well as talent training.