从太原市市徽解读城市视觉形象设计

City Visual Image from Taiyuan City Emblem

市徽体现着城市的地域文化和特色,是城市视觉形象中理念精神的体现,反映着城市的综合形象。城市的发展战略及城市形象的变化,使得市徽具备时效性的特点。太原市徽诞生至今,其设计、应用和公知性方面逐步显现出一系列的问题。随着城市的发展及城市形象与城市性质的转变,需要与之相适应的市徽来明确城市性质、宣传和强化城市形象。通过分析太原市市徽及其应用现状,提出完善太原市市徽的设计构思,可以明确市徽在城市形象塑造中的作用和意义,并对太原城市视觉形象的提升起到促进作用。

The emblem of a city is an expression of its culture and character and of its spirit of city visual image.The emblem is a timeliness symbol,which is affected by the city developing strategies and the changes of its image.Since the creation of the emblem of Taiyuan city,there appear serious problems on its design,application and public acknowledgement.Along with the development of the city,its image and character changed.Its emblem need adapt to these changes accordingly in order to identify its city character,advertise and strengthen the brand image of the city.Through analyzing the present situation and application of its emblem,this paper puts forward an improved design,which will clarify the function and meaning of the emblem during the construction of the image of the city,and improve the promotion of the visual image of Taiyuan city.