全媒体时代的出版营销——《益往直前》营销手记

Publishing Marketing in All Media Times:The Note of Yi Wang Zhi Qian

《益往直前》是中央电视台著名主持人水均益的著作,该书上市以来在图书市场上热度不减。本文从《益往直前》的营销准备工作出发,详细介绍并分析了该书在传统媒体和新媒体上的各种营销方法和手段。

Yi Wang Zhi Qian is the book by Shui Junyi, a well-known CCTV host. Since its publication, the book sale has continued unabated on the market. The essay starts from the marketing preparations of Yi Wang Zhi Qian, and gives detailed instructions about the marketing methods both in new and traditional media of the book.