浅析互联网思维下体育广告的营销策略

Marketing Strategy of Sports Advertising under the Internet Thinking

运用文献资料、数理分析等方法,以互联网思维为背景,对运用互联网思维的必然性、传统和网络模式下的对比及如何运用互联网思维与传统相结合推动产业发展等方面阐述了互联网思维的重要性,为推动体育广告业进一步发展提供理论依据。

By using the methods of literature material and mathematical analysis, and taking internet thinking as the background, it discusses the importance of Internet thinking from aspects of inevitability of using internet thinking, comparison of traditional mode and network mode, and how to use internet thinking combined with traditional to promote industrial development. It provides a theoretical basis for promoting further development of sports advertisement.