基于智慧旅游的四地营销模式研究

Research on Four Marketing Models Based on Smart Tourism

旅游营销是旅游目的地先于旅游者进入目的地之前宣传自身旅游形象的关键武器,营销的成功与否,直接关系着旅游目的地的兴盛。伴随旅游信息化的快速发展,智慧旅游备受社会各界的关注,同时也给旅游目的地的营销模式提出了巨大的挑战。文章在智慧旅游如火如荼发展的背景下,提出旅游四地营销模式,并针对这一模式提出相应的营销策略,全方位的实现旅游目的地推广宣传。

Tourism marketing is the key weapon for the tourist destination promoting their image before visitors entering in. Successful marketing is directly related to the prosperity of the tourist destination. With the rapid development of tourism information,smart tourism has become the focus of the community,and meanwhile,it proposes a huge challenge to marketing model in tourism destination. Under the background of fast growing in smart tourism,this paper puts forward four tourism marketing models,and proposes corresponding marketing strategies to realize promotion of tourist destination.