古镇旅游开发中的地方文化遗失问题研究

Study on the Loss of Local Culture during the Development of Ancient Town Tourism

古镇是我国文化遗产中的重要组成部分,利用它来发展旅游已成热点。但是古镇旅游开发却面临着诸多问题,尤其是不合理的开发行为导致地方文化元素的丧失,伤害了地域文化与古镇之魂。分析近年来古镇旅游开发的现状,发现开发过程中存在开发模式和产品设计同质化、古镇街区商业化等一系列问题。反思旅游开发给古镇地方文化带来的损伤,分析造成这种损伤的原因,希望找到古镇旅游开发和地方文化保护的双赢之路。

The ancient towns are the important part of Chinese culture heritage. Using them to develop tourism has became hotspot. However the tourism development of ancient town has to face lots of problems.Especially the culture elements losing which caused by unreasonable development behavior that has made the culrure of ancient town destroyed .So analysis the situation of the ancient town tourism development during these years, we have found a series problems of tourism development. For example, the homogenization of developed model and tourism products designing and the commercialization of ancient town.Rethinkingthe damage to the culture of ancient town from the tourism development. Through analysis the reasons ,We are expecting to find the road of tourism development and local culture protecting to a win-win situation.