国外社会化搜索引擎比较研究

Comparative Study of Social Search Engine at Home and Abroad

在国外现有的搜索引擎工具当中,比较典型的包括以Social Mention、Social Searcher为代表的社会化媒体搜索引擎,和以Yoono、Wajam为代表的社会化网络搜索引擎。文章首先从搜索形式、分析方式、盈利模式3个角度,对这4种工具进行了综合对比;其次,归纳了社会化搜索引擎3个方面的基本特征;最后,综合前文和几个失败的案例,讨论了成功设计与运营社会化搜索引擎需要注意的两个问题。

Among the existing search engines abroad,Social Mention and Social Searcher are the typical social media search engines,and Yoono and Wajam are the representatives of social network search engine.Firstly,this paper compares the 4 engines from 3 perspectives of search form,analysis method and profit model.Then,the paper summarizes the basic characteristics of 3 aspects of social search engine.Finally,combining with the paper mentioned above and a few failures,the paper discusses 2 problems need to be concerned for the successful design and operation of social search engine.