浅论商标价值来源在侵权责任中的作用

The source of the theory of brand value in the role of tort liability

商标价值的来源分别是由以下几个要素构成:第一是商品价值是商标价值的重要组成部分;第二是商标的自身价值是构成商标价值的又一重要因素;第三是广告的宣传付出的代价和时间也是构成商标价值的一部分。商标的价值在侵权责任中有着不可忽视的作用,商标价值推动着商标侵权责任法的全面发展,是判定侵权行为的重要因素,同时也更加准确和合情合理的保护商标权人。

The source of the brand value, respectively is composed of the following factors, one is the value of the goods is an important part of brand value. The second is the trademark of his value is another important factors constitute a trademark value ~Three is advertising pays great labor and time is also part of the brand valueoBrand value having the effect that cannot ignore in the tort liability, Brand value to promote the comprehensive development of trademark tort liability law, is an important factor in determining infringement behavior, More accurate and reasonable, as well as the protection of trademark rights .