导游讲解意境研究

On the Artistic Atmosphere of Guiding Commentaries

导游讲解是游客审美体验的来源之一及重要影响因子,提升导游讲解质量关键在于完善导游讲解之意境。文章用中国传统美学之意境理论详细研究了游客特殊的审美接受过程,并尝试提出相应的导游讲解意境之营造方法,通过对导游讲解意境之提升,从而使游客获得高峰旅游审美体验。

A guide’s commentary is one of the most important elements for tourists’ aesthetic experiences. The key to quality commentary lies in the artistic atmosphere established. This paper analyzes tourists’ aesthetic reception process,employing traditional theories on artistic atmosphere,before suggesting strategies for setting up artistic conception for tourists in the hope for tourists to achieve peak aesthetic experiences through commentaries.