自贡城市旅游竞争力提升策略研究

Research on Strategies to Promote Zigong's Tourism Competitiveness

中国优秀旅游城市众多,每个城市都有其独特的旅游环境和旅游资源,如何提升城市旅游竞争力对城市旅游的发展具有重要的意义。自贡虽然旅游资源丰富,但城市旅游竞争力与周边城市相比却不强。文章分析了自贡城市旅游发展的现状及存在的问题,根据影响城市旅游竞争力的主要因素,提出了提升自贡城市旅游竞争力的主要策略。

There are numerous tourism cities in China,each with its own peculiarities and striving to improve its competitiveness. Zigong,although rich in tourism resources,is not so competitive in terms of tourism compared with neighboring cities. This paper analyzes the status quo and problems in its tourism development,and suggests corresponding strategies based on the main influential factors for a city’s tourism competitiveness.