“一带一路”建设背景下城市形象与城市文化对外传播策略——以江苏省南通市为例

A Study on Nantong's City Image and Cultural Communication Strategy in the Context of Belt and Road Initiative

从对外文化传播的视角探讨了"一带一路"建设背景下,加强南通城市文化的对外传播对丰富中国"一带一路"战略倡议的重要内涵及提升城市形象美誉度的战略意义。阐述了"城市文化传播与城市形象建构"的相关性,提出了多层次、多维度拓展南通城市文化对外传播的策略,以进一步增强南通对外文化传播的影响力,提升其文化软实力,塑造良好的城市形象,进而深入推进陆海统筹改革和对外开放,形成园区化经营的"走出去"新格局。

This paper discusses the significance of building aopening up the global markets. The author elaborates thefavorablelinkagecity image in the commitment to thebetween city＇s image and culturalcommunication with outside before he puts forward a multi-level and multi-dimensional communicationstrategy in terms of projecting a favorable Nantong＇s image in the international community in the context ofChina＇s on-going construction of the Belt and Road Initiative. It is worth recognizing that Nantong＇s image isnot solely dependent upon cultural communication, but is also associated with its products and services, andto play an important role in city branding. In turn, an enhanced city＇s image mayprovide a more favorable environment for tourism, international trade, and social progress as well.