商务英语专业学生跨文化交际能力的培养

The Cultivation on Cross- cultural Communicative Ability of Students in Business English- major

经济全球化时代,国际贸易往来增多,商务英语专业学生的跨文化交际能力成为适应社会经济发展需求的重要能力,跨文化交际能力的培养对于学生的学习将会产生较为深远的影响。但是,目前商务英语专业教学存在着学生学习能力欠缺、教学侧重点模糊、教学形式需求多样问题。文化认知、教学侧重点和教学实践水平的差异性是影响其教学的重要因素。需要从提升学生的理解能力、参与性和操作性方面予以加强,从而提升学生的语言应用能力。

In the era of economic globalization, with the increase of international trade, cross - cuhural communicative ability of students in business English major has become an important ability to adapt to socio - economic developing needs and the cultivation of intercultural communicative competence for students learning will have a more profound impact. However, there are still many problems in the teaching of business such as lack of students＇ learning abilities, loss of the teaching focus, the needs and varied teaching issues and so on. Cultural awareness, focus and practice of teaching level difference is an important factor affecting its teaching, which need to be strengthened by enhancing studentg understanding, participation and operational so that enhance students＇ ability of using language.