浅谈应用型人才培养下的国际市场营销课程教学方法

本文结合目前高校毕业生面临的市场环境,从应用型人才培养的角度谈论目前国际市场营销课程教学方法中存在的一些不足之处,从案例教学、项目任务驱动教学、以内容为基础的双语教学以及多媒体教学等方面提出了一些改良的想法。

The paper discusses the shortcomings in existing teaching methods of International Marketing course with consideration of current market conditions faced by undergraduates. Some thoughts on how to improve teaching effec- tiveness are proposed from the aspects of following： case study, project and task-based teaching method, contend-based bilingual teaching method and exploitation of multimedia.