浅析公共危机事件中政府如何引导社会舆情

近几年的社会公共危机事件表明:社会舆情在公共危机事件解决中起着越来越重要的作用。政府是公共危机事件的主体,引导社会舆情是其义不容辞的责任。公众是社会舆情的主体,政府对公众的引导更是必不可少。另外,媒体作为一种重要的社会力量,是社会舆论传播的主要渠道,影响着社会舆情的发展。所以,政府如何运用自身以及媒体和公众对社会舆情的积极作用,对公共危机事件的解决至关重要。

Various social public crisis in resent years prevails that, public opinions play a more and more impor- tam role in dealing with public crisis events. Just as government is the major part of public crisis, whose responsibili- ty is leading the trend of social opinions, the public is the major part of social opinions. Thus, it is necessary for government to guide the general public. What＇s more, media, acting as an important social power, and a main way of spreading public information, influence the development of social opinions. Therefore, not only the government itself but also media and the public＇s positive influence are what government should make use of to deal with public crisis events.