摘要
以星巴克为热点的两件新闻事件为例,探究了影响大众传播效果的众多因素和传播技巧,并且,对如何加强大众传播的效果,针对加强反馈信息的收集和处理,阐述了作者的看法。
The paper takes two Starbucks＇ hot news as an example to explore the various factors which determine the effects of mass media. In addition, the paper also elaborates on how to enhance the effects of mass-media, and how to improve the collection and processing of feedback information.
出处
《深圳职业技术学院学报》
CAS
2015年第4期46-51,共6页
Journal of Shenzhen Polytechnic
关键词
大众传播效果
星巴克热点新闻
舆论引导话语权
受众心理
反馈信息
the effects of mass-media
Starbucks＇ hot news
public opinion guidance
audiencepsychology
feedback information
