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金融保险业营销创新存在的问题及对策研究 被引量:2

Problems and Countermeasures on Marketing Innovation of Financial Insurance Industry
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摘要 营销创新既是企业盈利的主要源泉,也是企业做大做强的必由之路,它对金融保险企业的重要性不言而喻。不过,银行与保险企业进行交叉营销创新中缺乏有效监管、在网络营销及微博营销中存在虚假营销信息等方面存在问题,急需提出对策加以解决。 The main source of marketing innovation is the enterprise profit, but also the only way to become bigger and stronger enterprise, financial and insurance enterprises generally pay attention to marketing innovation. However, these enterprises in the marketing innovation process, there exist some problems, such as: Banking and insurance enterprises cross marketing innovation is lack of effective supervision, the existence of false mar- keting information and other aspects of the problems in the network marketing and micro Po marketing, this paper aimed at these questions to propose some effective countermeasures and suggestions.
作者 仲平
出处 《大庆师范学院学报》 2015年第3期93-95,共3页 Journal of Daqing Normal University
关键词 金融保险业 营销创新 解决对策 financial insurance industry marketing innovation problem countermeasures
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