医学期刊增设《编读往来》栏目的实践与思考

Practice and thinking of “letters to the reader”column added in comprehensive medical periodicals

【目的】总结本刊增设《编读往来》栏目的具体实践及对编辑、读者关系的思考,探讨编辑如何更好地为读者服务。【方法】借鉴国外知名综合性医学学术期刊在编读互动方面的优秀做法,介绍本刊增设《编读往来》栏目的具体做法及内容设置,并思考期刊编辑如何为读者更好的服务。【结果】《编读往来》栏目推出后,能引导读者迅速地获取感兴趣的论文全文。通过推出便捷的二维码推送阅读服务,让读者能方便地获取全文,进一步提升了编辑为读者服务的意识。【结论】增设《编读往来》栏目能一改综合性医学期刊的"呆板"脸孔,提高编辑为读者服务的意识,提升期刊的影响力。

[Purposes]The aim of this paper is to sum up the way of setting up ＂letters to the reader＂column and think about the relationship between editors and readers. [Methods]This paper used references of interactive practices from foreign famous magazines,such as Nature＇s＂Research highlight＂column. It introduced the reason for setting up＂letters to the reader＂column and howto write ＂letters to the reader＂. [Findings] The paper introduces simple two-dimensional and modern code means,which can guide the readers to quickly get the full-text papers they are interest in. [Conclusions] Adding ＂letters to the reader＂column can improve the service consciousness of editors for readers and change the comprehensive medical periodicals.