高端访谈节目“杨澜访谈录”成功因素分析

Success Factors Analysis of High-end Interview Program“Yang Lan One on One”

1996年3月"实话实说"节目在中央电视台的播出开启了中国访谈节目的新纪元,随后全国各地访谈节目竞相上演。谈话节目的热播也带来一些问题,一些嘉宾穿梭于各类访谈节目中,导致节目内容雷同。然而唯有"杨澜访谈录"以其高端的定位、独特的嘉宾资源以及富有深度的话题独树一帜。"杨澜访谈录"已经走过了14个年头,以主持人的魅力、节目定位、严谨的节目团队、独特串场以及成功的市场运作等方面始终保持其节目高端、大气的品味。

in March 1996 , ＂Tell the Truth＂ program opened a new era of Chinese Talk Show in CCTV, then across the coun- try there are more programs about Talk Show. Talk Show TV also brings some problems, such as some of the guests made various in- terviews, which led to similar contents. But only ＂Yang Lan One on One＂, for its high-end positioning, unique resources and rich guest topics made it very unique. ＂Yang Lan One on One＂ has gone through 14 years. This paper analyzes the factors of its success based on the host＇ s charm, positioning of the program, program team, a unique rigorous string field and the success of the marketing.