民俗旅游的人文价值及其评估方法——以山东民俗村为例

The Spiritual Value of the Folklore Tourism and Its Evaluation Methods—Centered on Shandong Folklore Village

解析了游客的感知价值与情感诉求的概念,分析了民俗旅游的文化特性与人文价值,并针对人文价值的模糊性特点,认为综合评价方法中的层次分析法和模糊评价方法适用于人文价值的评定。以山东某民俗村为例,详细介绍了该方法的实际应用,并结合评价结果,有针对性地提出民俗文化开发的相关建议。

The concept of tourists perceived value and emotional appeal was introduced, the cultural features and humanistic value of folklore tourism were analyzed. According to the fuzzy feature of spiritual value, it was thought that AHP method and fuzzy analysis method are suitable for evaluation of humanistic value. Taking a folklore village in Shandong Province as an example, the actual application of the method was introduced in detail. Combined with the evaluation results, corresponding suggestions for development of folk culture were put forward.