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利用大数据实现流量经营精确化营销的模型研究与应用 被引量:2

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摘要 文章通过对移动用户的个人信息、消费特征以及上网行为等信息进行全视图的量化统计,对大数据为驱动引擎进行分析处理,按照"个人基础信息--行为打标--场景服务--效益评估"四要素组成精准化营销模型,过对移动用户的四类场景进行营销,通过实际市场效果来证实数据分析模型的有效性,从而进一步推动大数据精确营销在流量经营中的作用与能力。
作者 李凌 雷亮
出处 《信息通信》 2015年第6期218-220,共3页 Information & Communications
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