摘要
食品包装设计所用的色彩与消费者心理之间存在着微妙的关系,在实现人性化设计的过程中需要认真掌握这一关系和规律,才能满足消费者的审美需求,进而促进食品销售。经济和科技迅猛的发展带动着人们的生活质量的提升,在商品的使用价值不相上下的情况下,食品包装设计成为促进销售的重要手段。如何满足消费者的审美需求、视觉需求成为设计师们关注的话题。色彩作为包装设计灵魂要素,能够为消费者第一时间带来全面的视觉信息,使其产生对商品的认可和选择欲望。设计过程中,设计师们如何灵活的将色彩心理学知识与消费者心理科学的结合为一体,这是一个极具实用价值的课题,需要我们用心探究和不断实践。
Color is used in the food packaging design and consumer psychology, and there is a subtle relationship in the implementation of humanized design process. Only knowing this, the aesthetic needs of consumers can be satisfied and food sales can be promoted. The rapid development of science and technology drives an improvement of people＇s quality of life, food packaging design becomes the important means to promote the sales. How to meet the aesthetic needs of consumers, visual demands become a challenge to designers. As packaging design elements, Color can bring comprehensive visual information for consumers in the first place, makes its produce recognition of a desire to choose. How to make a flexible combination of color psychology knowledge and consumer psychological science as a whole becomes a highly practical value of the subject which needs to be explored and practiced constantly.
出处
《设计》
2015年第11期156-157,共2页
Design
关键词
食品包装
人性设计
色彩心理
Food packaging
Humanity design
Color psychology
