销售努力与质保服务联合决策的供应链模型

Supply Chain Model with Joint Decision of Sales Efforts and Quality Assurance Services

以单一制造商和单一零售商组成的两级供应链为对象考虑随机需求下产品需求同时受到销售努力和质保期长度影响,研究由零售商提高销售努力因素及制造商提供质保服务情形下的供应链模型并提出了共同分摊销售努力和质保成本及收益共享契约下的供应链协调策略.其次,研究发现通过相应的供应链参数设计,基于销售努力及质保成本共担同时收益共享的契约能实现供应链的协调.最后,给出了数值算例对模型进行仿真计算与分析.

Based on the two-stage supply chain composed of a single manufacturer and single retailer for the object , considers the demand influenced by sales efforts and warranty period length under stochastic demand, this paper builds up a supply chain model about the increasing sales efforts factor by retailers and manufacturers provide quality assurance services, and puts forward the common share sales efforts and warranty cost and revenue sharing contract under supply chain coordination strategy. Secondly, it analyzes that based on sales efforts and warranty cost share and revenue sharing contract can achieve supply chain coordination through the parameter design of corresponding supply chain . Finally, numerical examples are given to simulation calculation and analysis of the model.