全渠道经济视域下武夷文化创意产品的市场化开发

Market Development of Creative Products of Wuyi Culture from the perspective of Omni Channel Economy

随着大数据的兴起与互联网的普及,数字化、云计算等高新科技催生了新的商业模式,推动社会进入全渠道经济时代。因此,在武夷文化创意产品的市场化开发理论研究中,只有做到深入分析并制定其开发流程,全方位挖掘产品开发空间,多角度研究产品推广与传播策略,才能顺应未来全渠道经济的时代发展趋势。

With the rapid development of network,digital technology,cloud computing,big data technology,the rise of new business models promotes the society to enter the era of omni channel economy.To comply with the future development trend of omni channel economy,this study makes an in-depth analysis of the market development process of creative products of Wuyi culture,economic horizon,the omni channel,fully tap the product development space,and explore the promotion and distribution strategy from various aspects.