摘要
本文依据顾客选择行为理论,在赊销企业对不同信用等级客户实行动态差别定价的基础上,构建需求转移模型,求解不同价格调整期间各信用等级客户分别以现销和赊销两种销售方式购买的需求量;同时,通过综合分析赊销信用风险成本、信用等级判别概率及商机存在概率对企业总收益估测的影响,构建赊销决策优化模型。在此基础上,本文进一步利用案例分析指出需求转移程度对赊销收益估测及决策的影响,为企业推出赊销的最佳时机提供了决策参考。
According to customer choice behavior theory, this thesis established a demand shifting model on the basis of implementing dynamic and differential pricing strategy for different credit rating customers, and solved cash and credit demand of each credit rating in every price adjustment period.Then, the optimal decision model was set up by analyzing the effects of credit risk cost, the probability of credit discrimination and the probability of business opportunity on total income.By case analysis, it pointed out the effects of demand shifting on profit evaluation and credit decision, which helps the enterprise to grasp the best time to launch credit.
出处
《商业研究》
CSSCI
北大核心
2015年第7期131-138,共8页
Commercial Research
基金
河北省社会科学发展研究课题"基于商机存在概率估测的赊销决策模型与方法研究"
项目编号:2014031950
河北省自然科学基金资助项目"衰退期产品赊销动态决策优化模型研究"
项目编号:G2013207004
河北经贸大学校内科研基金重点项目"食品企业产品赊销动态优化决策模型与方法研究"
项目编号:2014KYZ03
关键词
衰退期产品
顾客选择行为
需求转移测度
收益估测
赊销决策
the products in declining period
customer choice behavior
the measurement of demand shifting
profit e-valuation
credit decision