摘要
目前,有关高校图书馆推广社会阅读的研究文献,主要论述国内外推广社会阅读现状比较、具体调查研究、推广举措等方面,没有从更高层面分析推广活动存在的障碍。基于此,借助企业管理理论,从意识、制度、战略、执行四个层面详细论述地方高校图书馆推广社会阅读活动存在的原因和障碍,在每个层面应把握的原则及方法。
At present, the research literature of the promotion of social reading in university libraries mainly is concentrat-ed in the current situation of domestic and international comparison, the specific investigation, promotion mea-sures, dose not analyze the obstacles of promotion activities from a higher level. Basing on this, with the help of the enterprise management theory, this paper discusses the reason and obstacle of local university libraries to promote social reading from the consciousness, system, strategy and implementation, the principle and method should be grasped at every level.
出处
《图书馆研究》
2015年第3期67-69,共3页
Library Research
基金
江西省教育科学"十二五"规划2011年度重点课题"地方高校图书馆社会化服务研究"(编号:11ZD006)的研究论文
关键词
地方高校图书馆
社会阅读
阅读推广
local university library
social reading
reading promotion