地方高校图书馆推广社会阅读的新视角

The New Perspective to Promote Social Reading of the Local University Library

目前,有关高校图书馆推广社会阅读的研究文献,主要论述国内外推广社会阅读现状比较、具体调查研究、推广举措等方面,没有从更高层面分析推广活动存在的障碍。基于此,借助企业管理理论,从意识、制度、战略、执行四个层面详细论述地方高校图书馆推广社会阅读活动存在的原因和障碍,在每个层面应把握的原则及方法。

At present, the research literature of the promotion of social reading in university libraries mainly is concentrat-ed in the current situation of domestic and international comparison, the specific investigation, promotion mea-sures, dose not analyze the obstacles of promotion activities from a higher level. Basing on this, with the help of the enterprise management theory, this paper discusses the reason and obstacle of local university libraries to promote social reading from the consciousness, system, strategy and implementation, the principle and method should be grasped at every level.