摘要
《汽车营销学》是汽车技术服务与营销专业最重要的一门专业核心课程。但由于传统教学模式的限制,导致我们的学生毕业后基础知识不扎实,实践能力弱。因此,很有必要对我们的教学模式进行改革创新。
＂ The Automobile Marketing＂ is the most important professional core course of automotive technology service and marketing majors. But the limitation of the traditional teaching mode leads to the weak basic knowledge and poor practice ability of our graduates. Therefore,it is necessary to reform and innovate our teaching mode.
关键词
高职院校
汽车营销
教学现状
教学改革
higher vocational colleges
automobile marketing
the present situation of teaching
the teaching reform
