危机过后的品牌和创新 随着购物习惯改变,SCA总经理Barker将产品多样性、价格和产品的独特性视为关键

As shopping habits change SCA's Barker sees multiple, price-relevant and distinctive products as the keys

Sally Barker有一个推动商业期可持续增长的愿景。她1990年加入SCA，从2009年至今一直担任该公司在英国和爱尔兰运营总经理。尽管她承认卫生纸行业在未来几年内面临着一些重大挑战，但她的情绪非常乐观。

Going forward she readily concedes that the company expects most of its future growth will occur in emerging markets - some in Europe, some further afield. That said ＂SCA plans to continue on its current path of profitable growth in both mature and emerging markets,＂ says Barker. ＂Our long-term goal is to hold a leading position in each of our product segments in all markets in which we operate.＂