教育政策话语与新闻媒介话语间的解读与沟通

On the Interpretation and Communication between Education Policy Discourse and the News Media Discourse

新闻媒介是国家教育政策传播的重要依托。通过将国家教育政策话语转换为新闻媒介话语,新闻媒介能够减少国家教育政策话语的精致性,使其具有通俗性,从而更好地传播。教育政策话语与新闻媒介话语有着不同的逻辑起点与特征。因此,在两者解读与沟通的过程中存在内在逻辑错位、文本模式化倾向、解读方式单一等问题。为消除障碍,促进两者之间的良性沟通,需从理念、文本、策略等方面入手,着力解决逻辑一致、模式转化、多元解读等问题。

News media is an important basement for the spread of the national education policy. To translate the national education policy discourse into the media discourse,news media can reduce the delicacy of the national education policy discourse and add its popularity,which can make a better communication. But education policy discourse and media discourse have different logical starting point and characteristics. Therefore,in the process of both reading and communication exists the problems of inner logic dislocation,text stereotyped tendency and the a single ways of reading. To remove the obstacles and promote the benign communication between the two,we need to focus on solving logic consistent,model transformation,the problem such as multiple interpretations from concept,text,strategy and other aspects.