战后上海电影市场上的中外对抗(1947—1949)——影片公司间的首轮影院争夺战

On the Confrontation in Postwar Shanghai Film Market( 1947—1949)——Battles between Chinese and Western Film Companies for First-run Cinemas

1947—1949年期间,尽管胶片荒、剧本荒、外汇限制、电影检查、西片威胁等始终困扰着民营电影业,但这几年仍然被标记为战后国产电影最辉煌的两年,甚至成为新中国成立前中国电影优秀出品最多的两年。与此同时,中外影片公司之战亦是火力全开:一方面各方都成立自己的发行放映机构,企图垄断或扩张院线,并争取获得行政力量的支持来减少自上而下的阻力;另一方面双方都将火力集中于对沪上首轮影院的争夺上,但最终形成的市场两分却并不是公平竞争的结果,而是由于动荡时局中多方势力纵横交织、利益制衡。

1947to 1949 were memorized as the most splendid years in postwar domestic film market with the most number of quality productions despite shortage of films, scripts, restriction on foreign currency, film censorship and threat from western films. Meanwhile, campaigns between Chinese and Western film companies were at white heat. On one hand, each party has set up their projection and publication institution in an attempt to monopolize or expand theatre chain to executive support. On the other hand, both competed for first-run cinemas in Shanghai. split resulted from benefits balance rather than fair play own film strive for The final