高教经费筹措研究综述

A Literature Review of Higher Education Fund Raising

高等教育经费筹措的理论依据包括公共物品和外部性理论、市场经济理论、成本—收益理论、规模经济理论以及市场营销理论等.高等教育经费筹措的总体战略主要包括筹资对象多元化,筹资方式多样化,资金筹措与质量提升同步推进以及高等教育的市场化、产业化与国际化并举.高等教育机构筹资的具体措施则涉及四个方面,即确定重点募资目标、组建专门募捐团队、全面开展筹资活动以及与捐赠者建立良好关系.

The theoretical basis of higher education fund raising includes the theory of public goods and externality, the theory of market economy, cost-revenue analysis and the scale economy theory, the marketing theory and so on. The higher education fund raising strategies include the diversification of fund sources and funding modes, simultaneous promotion of fund raising and educa- tional quality, as well as the marketization, industrialization and internationalization of higher education. There are mainly four as- pects of higher education institution＇ s specific fund raising measures, i.e. determining the focus source of fund, setting up a special fund-raising team, carrying out comprehensive fund-raising activities and establishing a good relationship with the donors.